Who
Says There's No Data? One
company we worked with faced a
common challenge. The product --
an advanced technology targeting
a future need in a nascent market
-- neared completion. A dozen deals
in process but none closed. No
money yet changing hands. Investors
itching for results.
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Getting
Your Arms Around The Whole Elephant Young
technology firms enter a particularly
delicate phase as they shift
from focusing on engineering
to sales. This developmental
moment is sensitive for many
reasons, but in our experience
two factors stand out:
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Strategy
Deflection The strategy
process wraps up. The final presentation
ends with solid eye contact and
nods around the table. A collective
exhale of relief. Shift to execution.
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Does
Your Company Know What It Knows? Every
company we've worked with wishes
its employees were wired together
into a single consciousness dedicated
to flawless execution.
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The
Strategy Bulge Most organizations
we've worked with suffer what we
call a 'strategy bulge.' That is,
not much talk about strategy at
the top or the bottom of the organization,
but a swelling of discussion in
the middle -- a mostly unproductive
bloat of concern, criticism, confusion.
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Restarting
Growth Wouldn’t
it be great if you could re-start
a company by simply putting the
key in the ignition and turning?
Well, you can, metaphorically.
But first you have to find that ‘key’ --
and locate the ‘ignition.’
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