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Chief Research Officer and VP Strategy, Forrester Research

Stan Dolberg joined a 50-person Forrester Research in 1995 as a software analyst focused on databases, development tools, and the emergence of internet software. He published, edited, and spoke widely on topics like Java, middleware, software infrastructure, sales and marketing software, supply chain software, personalization technology, ecommerce software, web services, and he developed big ideas and industry terms like 'Transactive Content' and 'eBusiness Networks.'

As an analyst and leader of research teams at Forrester Stan established a reputation for creativity, rigor, clarity, vision, and operational excellence. This lead to a series of roles that were instrumental to growing Forrester to its peak of $250 million in sales and 1000 employees, over 250 in research and research operations under Stan as Chief Research Officer.

As VP Strategy Stan drove a series of high-profile projects across the worldwide organization in which he lead the executive team through interactive processes to answer big questions. These included a comprehensive overhaul of the product offering -- structure, pricing, and positioning; developing a model and business plan for how Forrester could enter the consulting business; and creating a 3 to 5 year strategic plan to return the company to growth by entering adjacent business areas.

As Chief Research Officer and VP Strategy Stan developed the techniques and tools that make Carriage House Consulting's services unique, highly productive, and well-suited to helping high-IQ executive teams come to grips with strategic marketing challenges.

 

 

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