Chief
Research Officer and VP Strategy,
Forrester Research
Stan
Dolberg joined a 50-person Forrester
Research in 1995 as a software
analyst focused on databases,
development tools, and the emergence
of internet software. He published,
edited, and spoke widely on topics
like Java, middleware, software
infrastructure, sales and marketing
software, supply chain software,
personalization technology, ecommerce
software, web services, and he
developed big ideas and industry
terms like 'Transactive Content'
and 'eBusiness Networks.'
As an analyst
and leader of research teams
at Forrester Stan established
a reputation for creativity,
rigor, clarity, vision, and operational
excellence. This lead to a series
of roles that were instrumental
to growing Forrester to its
peak of $250 million in sales
and 1000 employees, over
250 in research and research
operations under Stan as
Chief Research Officer.
As
VP Strategy Stan drove a series
of high-profile projects across
the worldwide organization
in which he lead the executive
team through interactive processes
to answer big questions. These included a comprehensive
overhaul of the product offering -- structure,
pricing, and positioning; developing
a model and business plan for
how Forrester could enter the
consulting business; and creating
a 3 to 5 year strategic plan
to return the company to growth
by entering adjacent business
areas.
As Chief Research
Officer and VP Strategy Stan
developed the techniques and
tools that make Carriage House
Consulting's services unique,
highly productive, and well-suited
to helping high-IQ executive
teams come to grips with strategic
marketing challenges.
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